Facebook's purchase of WhatsApp
By the time you read this, the din around FaceBook's purchase of WhatsApp for 19 Billion USD would have died down considerably. The pundits, bloggers and podcasters have been taking sides ever since the news broke out and I thought I'll add my 2 cents to this. The arguments in favor of why FaceBook bought WhatsApp have been around the following angles: User base of 450 million and growing fast - WhatsApp has been able to garner a huuuge and loyal user base of 450 million users in a very short time. Some of the facts, numbers floating around the web around WhatsApp 44% retention rate of users 50 billion messages every month which is much larger than the total number of texts (a.k.a SMS) sent around. Huge popularity and a viable alternative to using SMS for sharing short messages. See this article for more details on how mobile carries are losing out. "Free" - for the first year and as low as 1 USD from there on. No Ads. According to Brian Acton, WhatsA...